Checkmate
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Lets have a look who we are
Poll Route is (An affiliate of Pulp Route Tech Pvt. Ltd.) an Emerging political consultancy firm specializing in campaign strategy, voter outreach, and data-driven political solutions. With a keen understanding of the evolving political landscape, we empower candidates and political parties to make informed decisions, influence public opinion, and secure electoral success. Our diverse team of strategists, analysts, and communication experts offer a 360-degree approach to political consulting.
Our Services
Campaign Strategy Development
Voter Research & Analysis
Branding and Messaging
Event Planning
Public Relations
Fundraising
Checkmate
Your Opponents
Our election campaign strategy combines qualitative and quantitative research to comprehensively understand voter behavior and preferences. While quantitative research offers data-driven insights for identifying trends and predicting outcomes, qualitative research explores voter motivations to tailor impactful messages. We prioritize public relations and social media management to engage meaningfully with the electorate, enhancing our outreach and building strong connections. This holistic approach enables us to craft compelling narratives and drive electoral success.
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Research Pattern
Quantitative Research
Quantitative research in election campaigns involves the systematic collection and analysis of numerical data to understand voter behavior, preferences, and trends. It provides statistically backed insights to guide campaign strategies and predict electoral outcomes.
Qualitative Research
Qualitative research in election campaigns focuses on understanding voter attitudes, emotions, and motivations through in-depth interviews, focus groups, and ethnographic studies. It provides valuable insights into voter behavior, allowing campaigns to craft more personalized and resonant messages.
Interactive Voice Response (IVR)
Interactive Voice Response (IVR) in election campaigns allows automated phone calls to collect voter feedback, conduct surveys, and share campaign messages. It provides a cost-effective and scalable way to engage voters, gather data, and deliver important election-related information.
Quantitative Research
Quantitative research in elections involves the systematic collection, analysis, and interpretation of numerical data related to voter behavior and electoral trends. It uses measurable data to provide a data-driven approach for understanding elections, offering statistically backed insights into voter preferences, turnout patterns, and demographic influences
Surveys and Polling
Pres-Election Polls
Post Election
Cast Analysis
Statistical Analysis of Election Results
Vote Share Analysis
Regression Analysis
Turnout Analysis
Demographic/Cast and Geographic Analysis
Demographics
Geographic Analysis
Predictive Modeling
Forecast Model
Cast Analysis
Voter Segmentation
Qualitative Research
Focus Groups
Purpose: To engage small, diverse groups of voters in detailed discussions.
Process: A moderator leads the discussion, asking open-ended questions to explore voters’ perceptions of candidates, policies, and political issues.
Outcome: Uncovering nuanced opinions, emotional responses, and key issues that resonate with specific demographic groups.
In-Depth Interviews
Purpose: Conducting one-on-one interviews to get detailed insights into a voter’s personal beliefs, experiences, and opinions.
Process: Interviews are conducted either face-to-face, by phone, or virtually, allowing for deeper exploration of individual voter perspectives.
Outcome: Understanding personal stories that shape voting decisions, including factors like economic, social, or cultural concerns.
Ethnographic (Psychological Approach) Studies
Purpose: Observing voters in their natural environment to understand how their surroundings influence their political views and behaviors.
Process: Researchers immerse themselves in communities to observe conversations, behaviors, and interactions related to politics.
Outcome: Gaining insights into the cultural, social, and environmental factors that shape voter behavior in specific regions.
Content Analysis
Purpose: :Analyzing media, social media, and other forms of communication to understand public discourse around the election.
Process: Researchers examine speeches, campaign advertisements, news coverage, and social media posts to identify common themes, sentiments, and narratives.
Outcome: Identifying trends in public opinion, emerging issues, and how different demographics engage with political messages.
Public Sentiment & Issue Prioritization
Purpose: Understanding voter sentiment on specific issues that matter most to them.
Process: Qualitative research helps identify the top issues that resonate with voters through conversations, interviews, and social media listening.
Outcome: A prioritized list of issues that voters are concerned about, which can guide campaign messaging and issue advocacy.
Persona Development
Purpose:: Creating voter personas to segment the electorate based on their qualitative characteristics, motivations, and concerns.
Process: Data from interviews, focus groups, and ethnographic studies are used to create detailed profiles of voter segments.
Outcome:Tailored campaign strategies that resonate with each voter segment (e.g., young voters, working-class voters, rural voters).
Modes of Data Collection for Election Campaigns
Surveys and Polls
Online Surveys
Distributed via websites, google forms, or social media to reach a wide audience.
Telephone Polls
Conducted via Interactive Voice Response (IVR) or live interviews.
In-person Interviews
Face-to-face interactions with voters in key constituencies.
Exit Polls
Surveys conducted after voters leave polling stations to predict outcomes.
Social Media Analytics
Analyzing voter sentiment and engagement through platforms like Facebook, Twitter, and Instagram. Tracking trending topics, mentions, hashtags, and digital ad performance.
Focus Groups
Small, diverse groups of voters engage in discussions to provide insights into voter attitudes and opinions.
Door-to-Door Canvassing
Gathering data through direct voter interaction, allowing for personal engagement and feedback.
IVR (Interactive Voice Response)
Automated phone surveys that collect voter responses through touch-tone keypads or voice recognition.
Public Opinion Polls
Conducted by polling agencies to gauge voter preferences, issues of concern, and candidate popularity.
Voter Registration Data
Collecting demographic data from voter registration lists to analyze trends and voter turnout.
Mobile App Data Collection
Using election campaign apps to conduct quick surveys, deliver push notifications, and gather feedback from voters.
Census Data
Utilizing census information to understand demographic influences on voting patterns and preferences.
Contact us
Our Address:
Patna, Bihar,India
Our Mailbox:
contact@pulproute.com
Our Phone:
+91 9031351113